Do you even network?

Do You Even Network?

There is a put down joke in Weightlifting circles. Can you imagine how it feels when somebody puts you down for not being bulked up or looking buff in a tight tshirt after spending hours pumping iron in the gym. Or perhaps you do look good and they want to put you down anyway.

Hey Man…Do you Even Lift?

Some business people put as much time into networking their businesses as a bodybuilder does into pumping up his or her pectorals. The mantra is “No Pain No Gain” and there is a lot of pain in both pushing heavy weights and in networking.

 

The arena of networking is standing in hotel function rooms amid the plastic flowers and detritus of last weekend’s wedding party. The taste is biting into the stale crusts and the congealed grease of cold bacon sandwiches, washed down with lukewarm gritty coffee. You smile wanly at your nearest fellow business person and make polite small talk about the weather and traffic in the hope they will be interested in whatever you have to sell… or knows somebody who might be.  

If it your first time then you might be approached by the group’s networking leader who will inspect your name badge and pull up your reference on his mental rolodex. I was once approached. “Ooh an Orthopaedic Manufacturer’s supplier, we don’t have any of those.” Seeing as my company was in an ultimate niche market then that was hardly surprising. But being in a niche is lonely so enduring the gritty coffee was an attempt to meet business people in my area.

One event I went to was a chamber of commerce evening which had been taken over by a Networking organisation calling themselves a “chapter”. The very thought of belonging to a chapter put me off, too cultish for me. We all sat in thrall as the chapter leader explained in an Americanised sales patter how "You do not care about our businesses if you mind getting up at 6.30 every Wednesday morning to make contacts." That rankled.

Then the strategically scattered chapter members placed around the room stood up and gave their spiel.

“I’m a financial consultant and I want you to find me a prospect. I am looking for a medium sized property developer who needs finance from me…” Another a development manager for a law firm wanted to find a medium sized property developer who needs conveyancing work… A web developer who was looking for a medium sized property developer for a rental web site, etc, etc.

The idea was that you hand over all details of your contacts list to the group and they will do the same. Having been on the end of unsolicited calls from a similar group from a friend who had given my own details as Sales Director and therefore fair game for unsolicited calls for vehicle finance, graphic design, recruitment… I was perhaps a tad cynical.

I tentatively put up my own hand. “I have a friend who is a successful medium sized property developer.” I paused for the salivating effect…. “But if I gave out his name to all of you and you all call him I am not sure would he still be pleased to be my friend.” I sat down to nods from the non believers and an “hmm” from the chapter leader who swiftly moved on to the next hopefully more positive question.

In the next seat to me my neighbour whispered, “I wanted to ask that but I can’t my bank wouldn't like it.”

The meeting dispersed soon after and I never paid up to join the group and commit to getting up early every Wednesday morning. I obviously didn’t care enough.

That was a few years ago pre-credit crunch and a different more corporate time of my life. When I bought the hotel I went to tourism networking meetings and local groups and not able to keep my hand down volunteered my time and knowledge in a number of groups to the benefit of pushing the hotel. It worked and I became well known in the area. Even after finishing that stage I still am. 

The last breakfast event I went to was a carbon copy of one five years previous, the government, council and quango people looking at their watches to see how soon they could decently escape and the private business people being a bit flummoxed but keen to show their support to the organisers. The danish pastries were perhaps better and the morning if not enjoyable was survivable. To be fair it was fine and I made a couple of good contacts and raised my profile just a bit more. I gave some cards out for my book and people seemed interested. Who knows what will come of it?    

Networking does have a purpose and most business people do it unconsciously all the time but beware the fanatics who have bought into the religious fervour of their networking prowess. 

Looking at a specific new (non-literary) project I chose to contact a lady who boasted on all her website and literature of her networking skills, which I presumed would mean she would be “on it” with a positive proactive response. The initial reply took 4 weeks and my follow up query has still not been answered. 

I don't care if she didn't want to work with me but to ignore me has raised my ire and is bad manners. Perhaps in the modern world of instant communication I was deleted as insignificant. Perhaps if I was a better networker, or prepared to give the name of my business developer friend then my potential contact would have been more worthwhile.    

Now with a wry smile I am tempted to ask her in mock surprise, “Do you even network?” 

All the Best 

JRS 

www.jrsheridan.com

On Gatekeeper Validation

In the first year of my writing career I have learnt tonnes about the writing world. I have met some fantastic people on both sides of the publishing divide. I self published 'Splinter' in July on my 42nd birthday. To date sales have been steady with positive feedback and good reviews. My plan is now to finish writing my second novel ‘Personal Space’ and publish it in the New Year. Sales of Book 2 will increase interest for Book 1 and Book 3 will be huge and if it isn't then I am still learning my craft in the process.

"Head down, write, edit, design, publish, rinse and repeat." is my mantra. Well at least that is the idea with reference with those writer good enough to share their knowledge and experience.  

The writing part has been fantastic. I love immersing myself in the writing process and I buzz with energy as I lose myself in developing the story and the characters. I have even had conversations with readers about my characters and their motivation. How fantastic is that?

There have been some negative aspects in dealing with the literary world and the worst is that after 20 years of experience in building businesses I am in a strange new world and I don't know the rules of "Gatekeeper Validation".


The Rules puzzle me. In a recurring dream I imagine there is an exclusive members-only club for writers and I want to join.  

Standing outside I can see through the windows and watch as the in-crowd quaffs cocktails and champagne. They laugh at jokes while being served canapés by deferential servants. The men wear silk cravats, tweed jackets with leather elbow patches and the women wear pearl necklaces and pashmina shawls.

To gain entry you follow a red carpet that leads up the marble stairs to the big wooden door. At the top, hung between chrome posts, there is a plush velvet rope blocking the way. The Door Supervisor in a crombie overcoat and bow tie stands behind the rope. He shows me the palm of his hand in flat refusal.

"If you don't know the rules you can't come in.Son!"  

The brass plate on the door says “The Traditional Publishing Club”

In my dream I continue to walk along until I come upon the next venue, a brightly coloured 'festival marquee' with a handmade sign saying "The Self Publishing Pavillion". 

Not as posh or permanent as the clean brickwork of the traditional club and at times a cold wind blows through the sides of the tent.

More of a scrumpy cider and organic burger type of place than champagne and canapés. 

There were no bouncers keeping me out so I put on extra thermals and went in. As I went into the crowded Self Publishing marquee I walked past the different groups of dancing writers all dressed up in the different costumes of their genre. PC Plod (Crime), Halloween (Horror), Grease (YA), Tarts and Vicars (erotica) and almost everybody was friendly. 

They waved and asked me to join their groups. I thanked them saying "perhaps later" and kept walking on. At the centre of the tent a group were coming together to have a serious conversation about making the marquee stronger for the future and they were friendly too. Some said they had been inside the traditional club and told me that the champagne was warm and flat and the canapés were stale or soggy. They said they now preferred to buy their own Prosecco and pigs in blankets. But I still wanted to see for myself. 

Then I woke up. In the half light between sleep and consciousness my mind raced.

"What were the rules. Why don't I know the rules."

In my daytime/nighttime job as a nightclub bouncer I know a thing or two about the rules of “Gatekeeper Validation”. On the front door of a real life club or pub there are many reasons for turning a punter away. Too drunk, too wired, too aggressive, dodgy id, even the wrong clothes.

My job as the door supervisor/gatekeeper is to ensure that nobody I let in will disrupt the smooth and safe running of the venue’s business. My main rule of thumb in deciding to allow entry in the few seconds that I have a customer in front of me is their attitude and demeanour.

If they can’t stand up straight it leads to a refusal. 

If they approach in an agitated manner, their pupils are dilated and there is white powder dangling from the hairs of their nostrils then they are refused. 

If they bite when I ask them a simple question then they are refused. If they are going to be nasty with me on the door then they will be nasty inside. The nightclub holds a thousand people and some nights I might turn five to ten people away, often to cursing and threats.

It is a busy nightclub and there will still always be some grief inside but on the whole the night is calmer without the erratic, bad or dangerous behaviour of those I refuse.

So I am conscious of my own attitude with others in all aspects of my life. 

Away from the doors I am a nice guy. So when I first took up my pencil to offer my unfinished novel to the literary gatekeepers of the publishing world I did so with a positive and friendly attitude. I also have 20 years of sales and marketing experience and I thought that by being professional and writing a good story I would attract interest. 

Alas the entry policy was not clear and I was not too sure of dress code. Despite my research I did not know the rules. 

I was definitely not famous so did not qualify for the Celebrity ‘Access All Areas’ VIP pass. 

Did I need the special Creative Writing MA secret pass? 

Did I need to know the DJ? 

Or should I just bung the Doorman twenty quid?   

Sending out submissions is a nervous and confusing time for any newbie writer. I know there is a crowded market and to date that door has remained closed. Rejection letters arrived on my doormat.  A friendly response leaving me with hope that if I come back later there could be access in the future.

The equivalent of ‘Not tonight sir, you are wearing trainers’.

I had read about the slush pile mountains of hopeful's manuscripts so I was happy enough with that response.

When I accepted that I was on my own I resolved to complete my novel and entered the world of Self Publishing. Book 1 is published and selling and Book 2 is on the way. But I am easily distracted and knowing that I need to build my own author platform I derail my attention onto Facebook and Twitter and this monthly blog post. As an independent author I have nobody but myself to guide me so I raise my head above the parapet and look around. 

In the physical world I went to a local writing group and was hit the next day with the snide comments of the resident literary “guru” denigrating self publishing in her next blog post.

On the door it would have been a sly dig when I was looking another way.  

A couple of months later still hoping for goodwill and introducing myself as an independent author I approached a literary organisation asking for technical support. I was treated with cold derision and a sneer.

I couldn't understand why? Was I wearing beach shorts and flip flops to a black tie event?

Still being positive later I introduced myself to a publicly funded book distributor. I was even ready to accept their terms and conditions without a quibble. On hearing I was independent I was fobbed off with cursory answers to my precise but innocent questions. When confused at the response I eventually contacted by phone to speak in person I was met with a full on aggressive attitude ending with the memorably dismissive words, “We know what sells!”

It was the equivalent of a doorman’s hand in the chest pushing me backwards down the steps.  

I was tempted to reply, "I've seen the figures. Do you really want to go there?" But being  a good lad I didn't bite back.  

My last attempt to contact a literary organisation was an email to a highly paid manager again asking for technical support. This time there was zero response, not even the courtesy of a reply.

Even though I could hear the bang of the music inside and see the protectionist eye peering back out through the peep hole in the closed door.

Did I expect to be welcomed with open arms to the literary fold? No, I am more hard bitten than that.

Yet I did expect to be treated with the same courtesy as I would treat a decent customer who approaches my venue's front door standing up straight and smiling. I was neither aggressive nor agitated in my approach and I did not expect to be ignored and rebuffed. All because of my decision to embrace modern technology, to take control and not to wait for the professed validation of the literary gatekeepers.

Perhaps I turned up after a nasty row, adrenalin was up  and tolerance levels were low. To be fair it happens to me after a hassled night. 

Oh well, in time there will be another door to approach. Perhaps I don’t know the rules or the secret handshake. Perhaps when I do I will not want to go in anyway. I am more a Real Ale sort of chap, more at home in dodgy disco dives with sticky carpets and a kebab on the walk home than the exclusive members only club. By this time in my life I should know my place and learn to doff the cap.

I have now given up putting my head above the literary papapet and am concentrating on finishing book 2 and my life is much simpler.

I am still hugely enjoying my writing adventure. I have found a warm welcome in the support network of the Alliance of Independent Authors and am inspired by the professional efforts and self publishing successes of ALLi members and other indie authors that I have encountered.

Despite the lack of literary gatekeeper validation I am positive about my future as a writer and I do know that proper writers don't all wear tweeds, pearls and quaff champagne.  

Merry Christmas one and all. Even to the scrooges of the literary world.

Now there was a writer's writer who made up his own rules. . 

Nadolig Llawen from North Wales 

JRS    

www.jrsheridan.com

'Facts of Life' - What's in a title?

As sales are ticking along nicely for 'Splinter' I am being asked why I have called the Dan Richards adventures the "Facts of Life" series. 

When I started writing the novel I needed a working title. As described in a previous blog I had the name 'Dan Richards' rattling around my head for 20 years and I had started 3 or 4 first chapters without a book name. With each attempt the creative juices dried up due to life's imperatives at the time rather than lack of a title. 

Last year I realised the non fiction book about hard lessons learnt at the hotel wasn't going anywhere and when I put it aside I was working on a pub door in a University Town. The more I dealt with young customers  both locals and students the more I thought how naive and innocent they were and that they still had a lot to learn about the 'Facts of Life'. As the story developed and Dan Richards dealt with local idiots in the plot he came across 'Facts of Life' issues. A main theme in the book is that a local thug who has seen nothing of the world is not a threat to a combat veteran however tough the young scrote thinks he is. However that doesn't mean that the young thug's arrogance and stupidity is not a threat. Again Facts of Life for young and old. 

After writing the first few chapters I thought I was happy with my work and sent away a synopsis under the title of "Facts of Life" to various literary agents who (fast or slow) universally rejected the story. This was a bit of a blow but spurred me on to finish the book and then to allow the story to settle. During the settling and review period the idea of the psychological 'splinter' seemed to dominate the book and I came round to the idea of "Splinter" as a title. 

I also realised that I had learnt my own 'Facts of Life' during the agent submission and rejection process. I still liked the title but thought it was a bigger theme than jut one book. There are too many books published for any single word title to be totally unique. So "Splinter: Book 1 of the Facts of Life Series" ticked lots of boxes for marketing the novel and promising for a series of future exciting adventures for readers to buy into emotionally.    

In terms of 'Facts of Life' lessons being learnt. I worked at a nightclub last week for the night of the A'Level results partying. The queue was long, the club was full and the atmosphere was good. There were lots of young people enjoying themselves excited at their results and the prospects of their bright futures. I wished them well and was pleased that they could still be innocent, naive and stupid in this age of online damnation and I felt old. There is a lot more grey in my newly grown literary beard these days and I must have looked ancient to the youngsters on their exciting night out. 

Drink was taken and with some from the dilated pupils of their eyes I am sure recreational drugs were too. We checked IDs all night and turned those away whose faces didn't match the photos. The attitude of most was fantastic but there were enough spoilt little princesses and arrogant hard man wannabe boys to keep us on our toes. I was confronted with a temper tantrum where the girl literally stamped her feet and screamed at me when I simply said "no" to her. A young lad tried to eyeball me to show how tough he was, so I didn't let him in. "Facts of life pal!" 

In a nightclub queue anywhere in the world, checking IDs is not just about age it is also about attitude. There are always excuses for the 'management to reserve right to refuse entry' even when faced with threats, especially when faced with threats. If the queue outside is run properly then the positive attitude of punters we do let in allows for a good night inside.  

There are plenty of 'Facts of Life' for my characters to learn and Dan Richards has plenty of more adventures ahead of him. 

Any examples of Facts of Life lessons learnt gratefully received. 

JRS  

PS. I now have a list of over 50 titles ready to use. The words behind them will come when I let them.